Select an Offer or skip to create your campaign without an Offer attached
In the "Campaign" tab choose to create a new campaign
Select the "App Installs" objective
After selecting the app installs objective, use the drop-down to select the app installs campaign type:
App Ads: Standard App Ads.
Automated App Ads: Auto-optimized ads that serve your audiences different variations of your ads. Automated App Ads take less time to create.
A couple of things to note when creating Automated App Ads:
Targeting options are limited to country, language, and operating system. To allow more flexibility to find your highest value users, you can only run one campaign or ad set at a time for a specific operating system, country, language, and optimization goal.
Age targeting will default to 13+. If the app store minimum age is greater than 13, targeting will be set based on the app store minimum requirement. If the app category is dating, targeting will be set to 18+.
As with manual App Ads, Automated App Ads use a 90-day exclusion window. If someone has opened the app in the last 90 days, they will not be eligible to receive an ad from that app.
Unlike manual App Install Ads, Automated App Ads appear on all placements with no ability to manually remove specific placements.
After selecting the campaign objective and type, you can carry on to creating your campaign as usual.
The App Installs campaign is still in BETA testing mode, if you experience any issues or if you need assistance, please don't hesitate to contact our support team using this form.
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