We’ll go through the purpose, usage, and adaption of Facebook campaign analytics in your workflow.

Do You Need Campaign Analysis?

Yes.

Since July 1st, 2021, Facebook officially discontinued its standalone Analytics Tool.

The Facebook Analytics Tool represented a single source of truth for all Facebook Business account data.

Here’s the reason for this decision:

We retired Facebook Analytics as part of an initiative to merge business tools. Even though this tool is no longer available, we continue to invest in measurement solutions that provide insights and data analysis capabilities.

Facebook Business

Read the full announcement here: Facebook Analytics is No Longer Available.

Instead, Facebook recommends using:

• Page Insights

• Instagram Insights

• Facebook Business Suite (not available to all users yet)

• Ads Manager

• Events Manager.

Advertisers have to gather bits of information scattered around different tools to create a single ad performance report.

This process is laborious, time-consuming, and subject to human error.

Campaign Analysis Overview

The “Overview” dashboard provides you with a 360° look at how your advertising efforts shape your business performance.

Campaign Analysis is a new analytic feature that helps you:

• Measure Facebook campaign performance

• Find creative combinations that drive conversions

• Discover top-performing audiences.

These insights combined help you identify the best campaign setup for ultimate results.

Using Campaign Analysis

Use this feature to get a performance overview of your campaign’s:

• Delivery

• Conversions

• Creatives.

To analyze your ad sets on a deeper level, examine how your KPIs are affected by:

• Interests

• Audiences

• Locations

• Age

• Gende

• Placements.

In the same sense, to evaluate your ads’ performance, examine how your KPIs are affected by:

• Ad Texts

• Images/videos

• Headlines

• CTA (Call-To-Action) buttons

• URLs (Landing pages).