Connecting Google Analytics with Facebook Ads Autopilot allows you to assess the effectiveness of your ad optimization.

In addition to Google Analytics, Scalify and the Facebook Ads Autopilot app aggregate data from Facebook and Shopify to provide you with accurate data on Analyze.

Combining this data enables you to measure how your advertising efforts are directly influencing business KPIs.

Connect Google Analytics Account

Before you start: Make sure that you have Google Analytics installed on your Shopify store.

Connecting your Google Analytics account is a step you can skip during account creation.

If you skipped connecting your Google Analytics account on signup, follow the steps below:

1. Go Settings from the sidebar.
2. Click on Google Analytics.
3. Click on the Connect Google Analytics button.
4. A new window will open, choose the Google account with admin access to your Google Analytics account.
5. Click on the Allow button to grant permission to view your Google Analytics.
6. Choose the Google Analytics account that is integrated with your Shopify store using the drop-down arrows.
7. Click Next when you’re done.

Note: Only one Google analytics account can be connected per project — store or website.

Change Google Analytics Account

If you have the incorrect Google Analytics account connected and you want to change it, please follow the steps below:

1. On the app, head over to Settings from the sidebar.
2. Click on Google Analytics.
3. Click on the Disconnect button to remove the incorrect account.
4. Click on the Connect Google Analytics button.
5. A new window will open, choose the Google account with admin access to your Google Analytics account.
6. Click on the Allow button to grant permission to view your Google Analytics.

7. Connecting Google Analytics with your account allows you to get a complete representation of your business’s performance in correlation with your advertising efforts.