Get an overview of the Facebook Ads Scaling Shopify app, who can use it, and how it can help scale your Shopify store more profitably.
Facebook Ads Scaling is a Shopify app that helps merchants scale their stores more profitably with laser-targeted lookalike audiences.
The app's automatic lookalike audience creation enables you to launch a campaign with up to 200 lookalike audiences that are interested in your products.
Who can use Facebook Ads Scaling?
Facebook Ads Scaling is for Shopify merchants who:
- Had at least 100 orders in the last 30 days
- Rely on Facebook and Instagram ads to promote products and get sales
- Want to scale their online sales more profitably.
Using Facebook Ads Scaling
Facebook Ads Scaling enables you to target qualified prospects that are similar to your:
- Shopify store traffic
- Facebook page fans
- Instagram profile audience.
These similar audiences are called lookalike audiences.
A lookalike audience uses an existing Custom Audience you select for its source audience. To create a lookalike audience, our system leverages information such as demographics, interests, and behaviors from your source audience to find new people who share similar qualities. When you use a lookalike audience, your ad is delivered to that audience of people who are similar to (or "look like") your existing customers. Source: Facebook Business.
Here are the features that make this possible:
- Lookalike Audiences Templates
- Lookalike Audience Builder
- Simple Scaling
- Bulk Scaling
- Lookalike Audiences
- 20% Country Reach.
Lookalike Audience Templates
Lookalike Audience Templates enable you to generate a large audience of people based on a custom audience that performed a specific action.
This action could be:
- Purchasing a product
- Visiting your website
- Browsing and interacting with products in your store
- Engaging with your Facebook page
- Engaging with your Instagram profile.
Each action has multiple subsets to choose from.
Lookalike Audience Builder
The lookalike Audience Builder enables to customization of a template to create a laser-targeted lookalike audience.
The dynamic builder allows you to create a custom audience using the Did and Did Not filter. Facebook Ads Scaling automatically generates Lookalike Audiences based on these Custom Audiences in the backend.
This sub-feature enable you to create a scaling campaign easily to reach cold audiences that match the behavior of customers ad qualified prospects that showcased a major interest in your brand or products.
The star feature of the scaling module.
Bulk scaling enables you to generate up to 200 unique lookalike audiences automatically.
These Lookalike Audiences are based on your:
- Website Traffic Events
- Video Views
- Facebook Page Engagement
- Instagram Profile Engagement
- Existing Custom Audiences
Website Traffic Events
Create lookalike audiences based on a custom audience of prospects who performed all/any of the following actions:
- View Content
- Add To Cart
- Initiated Checkout
- Complete Registration
- Add To Wishlist
- Start Trial
- Submit Application
- Customize Product
Create lookalike audiences based on a custom audience of prospects who viewed videos to a certain extent:
- People who viewed at least 3 seconds of your videos
- People who viewed at least 10 seconds of your videos
- People who viewed at least 25% of your videos
- People who viewed at least 50% of your videos
- People who viewed at least 75% of your videos
- People who viewed at least 95% of your videos.
Facebook Page Engagement
Create lookalike audiences based on a custom audience of prospects that visited your Facebook page and:
- Engaged with your page
- Engage with any post or ad (viewed, shared, reacted, or commented)
- Clicked any CTA (call-to-action) button
- Sent a message to your page
- Save your page or page post.
Instagram Profile Engagement
Create lookalike audiences based on a custom audience of prospects that:
- Visited your Instagram profile
- Engaged with your Instagram profile
- Engaged with any post or ad
- Sent a direct message to your profile
- Saved a post or ad.
Existing Custom Audiences
Create multiple lookalike audiences based on custom audiences from your ad account.
Create lookalike audiences based on customers that:
- Bought any product
- Bought a specific product
- Didn't buy a specific product
- Have a minimum lifetime value (LTV).
Lookalike Audience Creation
The Facebook Ads Scaling app enables you to generate lookalike audiences during campaign creation.
You don't have to create lookalike audiences in advance then use them in a campaign!
Facebook Ads Scaling generates all the audiences, ads, and ad sets in the backend while you set back and set the variations.
20% Country Reach
Lookalike Audiences created within the Facebook Ads Scaling app have a country reach of 20%.
That's DOUBLE the percentage allowed through the native Ads Manager interface.
Benefits of Facebook Ads Scaling
With an optimized Shopify store, the Facebook Ads Scaling app helps you:
- Target qualified prospects
- Increase your ROAS
- Scale your sales more profitably.