Automate Overview
Get a quick overview of Automate to learn how you can set your ad optimization on autopilot.
Get an overview of Automate, a core Scalify feature that helps you optimize your ads automatically.
Get a quick overview of Automate to learn how you can set your ad optimization on autopilot.
Pre-built automation strategies enable you to launch advanced optimization automation in a few minutes, without having to create new automation from scratch.
Scalify strategies are tested on multiple Shopify stores and are proven to
There are 4 categories of Autopilot Strategies you can activate:
Decide if you want to apply your automation to:
Campaigns
Ad sets
Ads.
You can either use manual or automatic selection.
Manual selection enables you to select which ad, ad set, or campaign want your automation to apply to.
Steps:
In the “Name and Target” tab, select “Campaigns”, “Ad sets”, or “Ads” from the “Target” drop-down.
Select “Manually Selected” from the “Target” drop-down.
Tick the boxes next to the campaigns, ad sets, or ads you want the automation to apply to.
Selection filters help you automatically execute the automation on campaigns, ad sets, or ads that match all/any filter.
There are 2 types of selection filters:
Status
Name.
“Status” selection filters enable you to run your automation based on the delivery status of your campaigns, ad sets, or ads.
“Name” selection filters enable you to run your automation based on the name of your campaigns, ad sets, or ads.
Automation conditions prevent/enable automation actions from triggering.
A general setup looks like this:
If conditions are true, automation executes the action
If conditions are not true, automation does not execute the action.
For Facebook ads automation, conditions can be based on:
Pixel events
Ad performance
Ad engagement
Video ad engagement.
These conditions need to be true in a specific time frame for an action to occur.
It’s up to you to set the interval to account for conditions from:
Today
Yesterday
Today and Yesterday
Last 2 days
Last 3 days
Last 7 days
Last 14 days
Last 30 days
Last 2 days (including today)
Last 3 days (including today)
Last 7 days (including today)
Last 14 days (including today)
Last 30 days (including today)
Lifetime.
For automation to execute an action, you can set conditions based on Pixel events such as:
View Content (VC)
Adds to Cart (ATC)
Checkouts Initiated (IC)
Added Payment Info
Cost per View Content
Cost per Add to Cart
Cost per Checkout Initiated
Cost per Added Payment Info
Contacts
Cost per Contact
Registrations Completed
Cost per Registration
Trials Started
Cost per Trial Started
Search
Cost per Search
Subscriptions
Cost per Subscription.
For automation to execute an action, you can set conditions based on ad performance metrics:
Reach
Impressions
Daily Budget
Ad Spend
Link Clicks
CPC (Cost-Per-Click)
CTR (Click-Through-Rate)
Clicks (All)
CPC (All)
CTR (All)
Frequency
CPM (Cost per 1000 Impressions)
Cost per Lead
Total Leads
Leads Conversion Value
Total Purchases
Cost per Purchase
Purchase Value.
For automation to execute an action, you can set conditions based on ad engagement metrics:
Post Reactions
Post Comments
Post Daves
Post Shares
Engagements
Cost per Engagement.
For automation to execute an action, you can set conditions based on video ad engagement metrics:
Thruplay
Cost per Thruplay
2 Second Plays
Cost per 2 Second Plays
3 Second Plays
Cost per 3 Second Plays
10 Second Plays
Cost per 10 Second Plays
Video Plays at 25%
Video Plays at 50%
Video Plays at 75%
Video Plays at 95%
Video Plays at 100%.
There are 2 ways you can set your automation to execute an action:
If all conditions are true
If any condition is true.
After selecting your target campaigns, ad sets, or ads, determine what should happen in case all (or any) conditions are true.
Currently, these are the different actions execute:
Pause
Start
Set Budget
Delete
Increase Budget
Decrease Budget
Increase Bid
Decrease Bid
Duplicate
Send Notification
Add Text.
By setting an automation schedule, you're telling the automation how often it should check if conditions are met to apply an action.
You can run an automation every:
To stay updated on all actions your automation executes, Scalify enables you to keep an automation log and receive notifications via: