About Scalify's Access to Your Shopify Store Customer Data
Scalify needs access to your store's customer data in order to create personalized ads for them.
Scalify uses your customers data to enable you to target your customers on Meta platforms.
The following customer data is needed to match your customers on Meta platforms:
- Email address
- Phone number
- Country ( from the address )
You can learn more about Retention campaigns here: https://scalify.com/help-center/main-scalify-app/retention-campaign
Or you can also watch this video tutorial:
Please note that only customers that have accepted marketing are included in your custom audiences.