Learn what a feed is, why it's important, and how you can use Scalify to create feeds and automate optimization.
What is a Feed?
A Feed is a file that contains information about your products.
The purpose of using feeds is to send product data from your store to marketing channels (i. E Facebook, Google, Amazon) and run e-commerce shopping ad campaigns.
More specifically, the product data submitted through the feed is used to:
- Determine the quality of your campaign
- Indicate if a specific product should show up for a specific search query or not.
Feeds are required to run shopping ads and play an essential role in the performance of your campaign.
An optimized feed can aid in the success of your shopping campaigns.
Creating Feeds with Scalify
Scalify enables you to create product feeds easily and automate feed optimization.
Feeds created in Scalify can be used to run:
- Facebook Dynamic Product Ads
- Google Shopping Ads (Upcoming Scalify feature)
- Google Free Product Listing.
There are 5 steps to creating a product feed with Scalify:
- General: Set the feed’s general settings.
- Products: Select the products you want to include in the feed.
- Mapping: Define the product listing data you want to include in your feed.
- Schedule: Set a schedule for your feed to update the products’ data automatically.
- Create: Review your feed’s setup and choose a feed category.
After creating a feed successfully, you can link it to a marketing channel.
Currently, Scalify supports the following marketing channels:
- Google Merchant Center.
We’ll be adding new channels gradually as the Scalify app grows.
Feed setup - General step
“General” is the first step of the feed creation workflow.
In this step, you’ll set the general settings of your feed as the following:
- Feed Name: Provide a name for the product feed you want to create.
- Target Countries: Set the countries you want the product feed to target.
- Language: Choose the language of your feed’s products data.
- Currency: Pick a supported currency of your feed’s products for the country of sale.
Note: Scalify shows the currency of your connected store by default.
Feed setup - Products step
“Products” is the 2nd step of the feed creation workflow.
In this step, you’ll determine which products you want to include in your feed, by choosing one of the following options:
- Include all products: Enabling this toggle will result in creating a feed with all of your store’s products.
- Include specific products: Enabling this toggle allows you to select specific products to include in your feed, by ticking the box next to each product.
- Include products by rule: Enabling this toggle allows you to use rules to determine which products to include in your product feed. You can use tags, the product title (name), or the creation date as filters to add products to your feed.
- Exclude specific products: Enabling this toggle allows you to create a product feed with all of your store’s products except the ones you exclude. To exclude a product, simply tick the box next to the product.
- Exclude products by rule: Enabling this toggle allows you to use rules to determine which products to exclude in your product feed. You can use tags, the product title (name), or the creation date as filters to add products to your feed. Your feed will contain all of your store’s products except the products that were excluded for matching the rule.
Feed setup - Mapping step
“Mapping” is the 3rd step of the feed creation workflow.
In this step, you’ll set the product information you want to include in your feed.
There are 2 steps to set the mapping of your product feed:
- Field Mapping.
- Category Mapping.
Let’s go through each step.
1. Field Mapping
Field Mapping Overview
Field Mapping allows you to customize all available Google Shopping fields to further optimize your feed. You can choose a variant, combine multiple variants, combine multiple variants, or input text
Important Note: The default setup created by the Scalify team is adequate to submit your feed to marketing channels. If you edit this setup, you’ll get signifiers at the top of this page informing you of the required fields you need to set.
Using Field Mapping
Field Mapping enables you to assign a value to a specific field type.
Values are assigned using a dynamic drag-and-drop system to the following fields:
Basic Product Data Fields
- ID: Use the ID attribute to uniquely identify each product. The ID won't be shown to customers who view your products online. However, you can use the ID to look up your product, place bids, and check a product's performance. We recommend that you use your product SKU for this value.
- Title: Use the title attribute to identify the product that you are selling. The title is one of the most prominent parts of your ad or free listing. A specific and accurate title will help us show your product to the right customers.
- Description: Use the description attribute to tell customers about your product. List product features, technical specifications, and visual attributes. A detailed description will help us show your product to the right customers.
- Link: When users click on your product, they're sent to a landing page on your website for that product. Set the URL for this landing page with the link attribute.
- Image Link: Include the URL for your main product image with the image link attribute. This image appears to potential customers in ads and free listings for your product.
- Additional Image Links: Use the additional image link attribute to provide more images for your product beyond the main image that you provide in the image link attribute. Additional images for your product can appear to potential customers and are commonly used to show a product from different angles or with product staging elements.
- Mobile Link: The mobile link attribute lets you include a URL to a mobile-optimized version of your landing page. This mobile version will be shown to users on mobile devices, like phones or tablets. When using this attribute, you'll also see additional reporting in Merchant Center for potential issues with your mobile-optimized landing pages.
Price & Availability Fields
- Availability: Use the availability attribute to tell users and Google whether you have a product in stock.
- Availability Date: Use the availability date attribute to tell customers when a preordered or back ordered product will be dispatched.
- Cost Of Goods Sold: Use the cost of goods sold attribute when reporting conversions with basket data to get additional reporting on gross profit. Note: You must report item-level information for each of your conversions to use this type of reporting.
- Price: Use the price attribute to tell users how much you're charging for your product. This information is shown to users.
- Sale Price: Use the sale price attribute to tell customers how much you're charging for your product during a sale. During a sale, your sale price will be shown as the current price. If your original price and sale price meet certain requirements, your original price may be shown along with the sale price, allowing people to see the difference between the two.
- Sale Price Effective Date: Use the sale price effective date attribute to tell us how long you want a specific sale price to be shown to users.
- Unit Pricing Measure: Use the unit pricing measure attribute to define the measure and dimension of your product. This value allows users to understand the exact cost per unit for your product.
- Unit Pricing Base Measure: The unit pricing base measure attribute lets you include the denominator for your unit price. For example, you might be selling “150ml” of perfume, but customers are interested in seeing the price per “100ml”.
- Installment: Use the installment attribute to tell customers the details of a monthly installment payment plan that you offer to pay for your product.
- Subscription Cost: Use the subscription cost attribute to include the details of a monthly or annual payment plan that bundles a communications service contract with your wireless product (mobile phone or tablet).
- Loyalty Points: Use the loyalty points attribute to specify how many and what type of loyalty points a customer receives when buying your product.
Product Identifiers Fields
- Identifier Exists: Use the identifier exists attribute to indicate that unique product identifiers (UPIs) aren't available for your product.
- Brand: Use the brand attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to customers. The brand name should be visible on the front of the product packaging or label. The brand name should be an integral part of the packaging and not artificially added to the product image. Learn more about image requirements
- GTIN: Use the GTIN attribute to submit Global Trade Item Numbers (GTINs). A GTIN uniquely identifies your product. This specific number helps us make your ad or unpaid listing richer and easier for your customers to find. Products submitted without any unique product identifiers are difficult to classify and may not be eligible for all Shopping programs or features.
- MPN: Use the MPN attribute to submit your product's Manufacturer Part Number (MPN). MPNs are used to uniquely identify a specific product among all products from the same manufacturer. Shoppers might search specifically for an MPN, so providing the MPN can help ensure that your product is shown in relevant situations.
Details Product Description Fields
- Condition: Use the condition attribute to tell potential customers about the condition of the product that you're selling. It's important to set this value correctly since it is used to refine search results.
- Adult: Use the adult attribute to indicate that individual products are for adults only because they contain adult content such as nudity, sexually suggestive content, or are intended to enhance sexual activity. We care what we show to our customers, so if your business model is not adult-orientated but you're selling an individual adult-orientated product, you need to label that product clearly so that we can show appropriate and legally compliant content to people shopping online.
- Multipack: Use the multipack attribute to indicate that you've grouped multiple identical products for sale as one product. This attribute lets us show your product in the right situations by distinguishing it from manufacturer-created multipacks, bundles, and other products.
- Bundle: Use the bundle attribute to indicate that you've created a bundle: the main product that you've grouped with other, different products, sold together as one package for a single price. This attribute lets us show your product in the right situations by distinguishing your product from manufacturer-created bundles, multipacks, and other products without accessories.
- Energy Efficient Glass: Use the energy efficiency class, minimum energy efficiency class and maximum energy efficiency class attributes to tell customers the energy label of your product.
- Min Energy Efficient Glass: The minimum energy efficiency class value specifies the minimum (least efficient) energy efficiency class on the energy consumption scale for the product category that your product belongs to.
- Max Energy Efficient Glass: The maximum energy efficiency class value specifies the maximum (most efficient) energy efficiency class on the energy consumption scale for the product category that your product belongs to.
- Age Group: Use the age group attribute to set the demographic that your product is designed for. When you use this attribute, your product can appear in results that are filtered by age. For example, results can be filtered by 'Women' instead of 'Girls'. The age group attribute can also work together with the gender [gender] attribute to help ensure that customers see the correct size information.
- Color: Use the color attribute to describe your product's color. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by color, use this attribute to provide that information.
- Gender: Specify the gender your product is designed for using the gender attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Bear in mind that we use the gender information together with the values that you provide for the size and age group attributes to standardize the sizes that are shown to users.
- Material: Use the material attribute to describe the main fabric or material that your product is made of. For example, a high-heeled court shoe might be made out of leather, denim, or suede. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by material, then provide that information through this attribute.
- Pattern: Use the pattern attribute to describe the pattern or graphic print on your product. For example, a T-shirt might have a logo of a sports team and so you might submit bears or tigers. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by pattern, provide that information through this attribute.
- Size: Use the size attribute to describe the standardized size of your product. When you use this attribute, your product can appear in results that are filtered by size. The size that you submit will also affect how your product variants are shown.
- Size System: With the size system attribute, you can explain which country's sizing system your product uses. This information helps create accurate filters that customers can use to narrow search results. The sizing system that you submit will affect search, filtering, and how variants are shown.
- Size Type: Use the size type attribute to describe the cut of your product. This information helps create accurate filters, which users can use to narrow search results.
- Product Length: Use the product length attributes to communicate the measurements of the product that you're selling. These attributes can help customers to find you and your products by improving the accuracy of search results.
- Product Height: Use the product height attributes to communicate the measurements of the product that you're selling. These attributes can help customers to find you and your products by improving the accuracy of search results.
- Product Width: Use the product width attributes to communicate the measurements of the product that you're selling. These attributes can help customers to find you and your products by improving the accuracy of search results.
- Product Weight: Use the product weight attributes to communicate the measurements of the product that you're selling. These attributes can help customers to find you and your products by improving the accuracy of search results.
- Product Details: Use the attribute to provide technical specifications or additional details. You can describe any aspect of the product that is not explicitly covered by other attributes. This attribute provides shoppers with readable, structured data and enhances our ability to surface individual products based on user queries.
- Product Highlights: Use the product highlight attribute to provide short bulleted lists of the most relevant highlights of your products. The highlights that you submit should provide shoppers with easily consumable, quick-to-scan sentence fragments that answer the most common consumer questions or that focus on the most important attributes of the product.
Shopping Campaigns & Other Configurations Fields
- Ads Redirect: Use the ads redirect attribute to specify additional landing page parameters on your product page that you want to use for your Shopping ads. Keep in mind that when you submit a tracking URL for the ads redirect attribute, customers will be sent to that URL, rather than the URL you submit for the link or mobile link attributes.
- Custom Label 0, 1, 2, 3, 4: Custom labels, custom label 0 through custom label 4, allow you to create specific filters to use in your Shopping campaigns. Use these filters for reporting and bidding on groups of products. The information you include in this attribute won't be shown to customers. For example, you could label a group of products as seasonal, clearance, or selling rate.
- Promotion Ids: For retailers using promotions, the promotion ID attribute can be used in both your product data and promotions data to match products to promotions. Learn about promotions.
2. Category Mapping
Selecting a category for each tag your products have is a required step of your feed creation.
Categories are picked from top to bottom; if a product has two or more matching tags, the category of the first matching tag will be used.
Feed setup - Schedule step
"Schedule" is the 4th step of the feed creation workflow.
In this step, you'll set an updated schedule for your product feed.
You can set your product feed to be updated weekly, daily, or hourly.
Depending on your choice, you can choose the updated repetition schedule.
The app informs you about the upcoming update date.
Feed setup - Create step
"Create" is the last step of the feed creation workflow.
In this step, you'll get an overview of your feed summary.
After double-checking your setup, you can go ahead and click on the Create Feed Button.