Why Use Google Analytics?
Scalify collects orders and customer data from eCommerce stores through the platforms’ API (Application Programming Interface i.e. software intermediary that allows two applications to communicate).
This is not possible for platforms and websites that don’t have an API.
Since most website owners use Google Analytics to track their website’s performance, we can use the Google Analytics API to collect user behavior and performance data.
Google Analytics’ eCommerce feature allows us to pull eCommerce orders data to display on the Dashboard and to calculate profit for stores that don’t have an API.
Also, Google Analytics provides us with data — that is crucial to optimize your website for higher conversions — that is often ignored by the Facebook Pixel and native platforms analytics.
Scalify displays data from Google Analytics in Dashboard widgets that can be customized to show one metric at a time or multiple metrics in a graph for comparison.
To learn more about the Dashboard, widgets, and how they work, click on this guide.
These widgets display metrics that reflect your website’s performance:
- Sessions by Country (List)
- Average Session Duration
- Bounce Rate
- Landing Page Conversions
- Avg. Conversions Value
- Revenue by Country
- Landing Page Revenue
- Top Visited Pages (List)
- Top Landing Pages (List)
- Sessions by Traffic Source (List)
- Sessions by Social Traffic Source (List)
- Platforms and Devices (List)
- Browser Version
- Operating System
- Device Category
- Browser Size
- Mobile Device Marketing Name
- Mobile Device Branding
- Operating System Version
These widgets display metrics that reflect your store’s performance:
- eCommerce Revenue
- eCommerce Conversion Rate
- Avg. Order Value
- Add To Carts
- Product Page Views
- Refund amount
- Shipping Cost
- Total Tax
- Avg. Price
- Sales by Traffic Source (List)
- Revenue by Country
- eCommerce Conversions by Traffic Source
Tracking Your Campaigns’ Performance (UTM Tags)
Scalify uses Google Analytics’ UTM tags to track your campaign’s performance.
A UTM tag is a text snippet you can add to the end of a URL to track a source, medium, and campaign name. Adding a UTM tag to a URL informs you where your visitors are coming from and what campaign brought them to your site.
By adding a UTM tag to your Facebook ad campaigns, you can:
- Identify exactly where your advertising traffic is coming from
- Get insights from URL parameters to determine which link prospects clicked to get to your advertising campaign’s target destination.
The process is simple, and can be done in the final step of your campaign creation workflow by simply enabling the Add Google Analytics toggle.